Archive for the ‘Flustered’ Category

All Twisted Up

For a splash of irony, note the watermark. And, no need to focus eyes, the buttons are of yet unattached.

Fessing up to being less than talented at something has actually never been my strength — nor pleasure.

should be the best at all things mind and hand take to.

Bof, you exclaim!  This chic is bogus — Look at the name of her blog!

Months ago, I was proud to say that I was clueless at craft.  But as time has gone, I’ve become increasingly insecure about not being the best.  Or even broaching the best.

From the outset, my inner, most fierce competitor was merrily subdued.  But as craft has creeped its way from the conceptual to the real, I grow more intimidated and resentful. I can no longer hide behind the defense that craft was something that someone else did.

Reluctantly, with head hung and spirit exhausted, I present the scarflette. Unholy crap, did I really work so long to get it all twisted up?!

These embarrassing knit fits can make a tightly wound woman come fastly undone.

Blank Canvas

The year has begun, but not for all it seems.  Unfortunately for me, a crafter who needs expert supervision and a pat on the back for a job well – okay, partially well – done, the closure of Etsy Labs for the holidays has thrown me into a funktastic internal drama sesh. I need help and a whole lot of community to get back to pre-holiday craftercising.  My hands are getting flabby already!

Harumphhhh. Yet, thankfully. . .

Holiday Hubby bestowed in my tiny hands a huge gift-burden:  the first sewing machine.  Wow does it look menacing with its coterie of presser feet and tiny parts that go here or there.  Change is underfoot chez nous, though, as we work to divide our office space into a zone for our computers and for a new sewing-craft area.  Must say it feels transcendent to work amicably beside the one you love.

Here’s my new duppy

I’ve got a blank canvas and need your help, dear readers.  Behind my desk is a white wall craving craftervention.  I need ideas stat before I hop online and use my credit card to fill the void.  Any suggestions, especially one that involves sewing, will be taken with glee. I will not, however, make anything that involves gummy drops and toothpicks.  That was so last year.

To stir your thoughts (or make you cringe), here are photos of architectural elements in our apartment that may inform your suggestions.

Pink glass sconces original to this brownstone frame the studio space

Across from my desk, these paned glass windows filter light from the living room

A small portion of the art history and criticism texts we keep above our desks

The sad sewer hangs its head at the sight of the blank canvas

I’ve considered knit bombing the pipes like Lion Brand Yarn has done to the bike racks outside their West 15th Street storefront in NYC, but figure that since I can’t knit all meaning just may be lost in the art act.

Sew Not Happening

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Let’s get back to what I don’t know.  It is true, in addition to celebrating linens and place settings (ah, and a marriage milestone, of course), I have been feverishly chipping away at my craft inhibitions.  It seems I can choose a stunning tablecloth, but can I make one?

Um, no.  Not yet at least.  But I sure as hell can destroy quality fabric and choke up a Signer (or Janome) sewing machine in a flash.

Etsy Labs once again hosted Craft Night at its new post in DUMBO, Brooklyn.  The topic:  handmade drawstring bags, an eco-friendly alternative to the plastic bag epidemic.  I’m a firm believer that plastic bags are the devil, so I was pleased to plop my butt in front of a sewing machine to double-handedly save our plasticizing planet.

Turns out that the sewing machine is the devil encased in an angelic white shell, hungry and seething for overzealous do-gooders that look a lot like me. Press that pedal and have a go at taming the chomping acceleration Bummm, bumm, bum, BUM! of the beast yourself.  As for me, fewer than 10 seconds against the Janome and my gingham was mulched and wedged in its fangs.  Then it went to sleep OR, gulp, I broke it!  Here’s the tale of my little tragedy.

Remind you of the first time you put your hand to something unfamiliar?

A Sewing Sojourn – Minute by Minute Account

5:10 PM

Shortly after arriving at Etsy Labs, I successfully suffocate one sewing machine.

5:11 PM

Turn attention to learning handout on how-tos of sewing a bag.  Realize diagrams are a tad boring.  Where’s the color?!  I need some real visuals. Ehhhhhhh!

5:15 PM

Measure fabric with nearby ruler to pass time and to appear officially craft smart.

5:18 PM

Redirect energy to resuscitating lifeless machine.  Gulp in deep breaths of courage and calm, not allowing embarrassment or fear to trip up confidence.

5:25 PM

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Photo from Etsy’s Flickr page. Not surprising to see that in many of the pictures, you can find me in the background (limey cardigan, short brown hair) receiving friendly tutorials by fellow crafters.

Issue still at hand: There’s this errant brown thread attached to a spool on top of machine.  I know it needs to go through eye of needle, but where it goes from beginning to end is a complete mystery. Julie!!!!!  (Julie, an Etsy employee and craft queen,  seems to wear many hats.  I’ve had several run ins with her at craft events around New York.  She responds to the multitude of emails I send to Etsy as well.  Wouldn’t be surprised if the emails are mind numbing, especially the latest edition on whether Etsy has felting needles available.)

Julie can’t help.  She’s running Etsy’s Virtual Labs for the at-home crafters.  Consult the manual?  We all know how well I do with instructions.

5:40 PM

There are so many places the little thread could go.  Another deep breath leads to rational thinking.  If I built this machine, how would I put it together?A simple question, yet it lifted the shroud of frustration and doubt looming overhead.  I was free to let my mind play without restriction or self judgment.  The puzzle pieces started to come together, the thread began to slowly wind its way across, down, up, and down again.  Finally.

6:10 PM

I hold in my hand a flimsy, crooked-stitched brown gingham sac that, although defective, I exhibit with pride.  Handmade with my own brand of persistence, I believe my creation is ready to sell on Etsy.  Ok, that was before I took a second look.

Any tips on how you crafted your way through a difficult, uncomfortable situation?

Blog Brand: Is Yours Crafting Comments?

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So, you’ve crafted a crappy brand name for your blog and now it’s a virtual ghost town, except the few lurking evil spirits that put their 2 cents in without fail.  What do you do now?  If it’s early in the game, go ahead and rebrand yourself quickly.  If rebranding means that you will:

  1. Confuse your followers;
  2. Require days re-establishing a consistent online presence (think about all those user profiles!), and;
  3. Lose the original intention and spirit of your blog.

Take a different route to set any misconceptions right.  That’s it, go ahead and write about it.  Use that blog.

Let me share a scenario.

I have a friend that through one experience and another grew bizarrely interested in the world of craft.  Trouble was that she is not really a crafter.  Nope, she — up until her blog — had never made anything useful with her own two hands.  Not a t-shirt.  Not a magazine holder.  Not a blog.  Naturally, in this respect, she viewed herself as “clueless.”  To dispel the assumption that she is clueless at everything, her brand needs some serious damage control.

  • Tip #1 Make a List of the Myths Circulating about Your Blog
  • Tip #2  Make a List Dispelling those Myths

Myth:  This blogger must be an idiot on all accounts, without education and direction.

Reality:  The Clueless Crafter believes that there is more reward involved in doing something that is not one’s first strength.  She believed her readers would enjoy the stories that come from a life lived on the other side of expertise, knowing that expertise can only come through experience.  On the other hand, she has 2 advanced degrees in art history and marketing, is a feisty athlete, and knows a gut busting laugh is a cure-all.

You get the idea.  If you were not able to communicate your brand from the outset, do not give up.  Be creative, be confident.   And, always be honest.

Failing at the Fair & Business 101

I am back at my post in NY posting to a site even I don’t want to read.

I wish I could nurture my wounded ego by being a bit more forgiving of my flagrant naivete, yet I cannot stop replaying each disastrous moment in my  head.  Two days have elapsed since the fair, but the embarrassment is just as poignant.  In retrospect, the first assumption I made was that I was the center of the universe, that my site and my lofty visions would matter to the rest of the art world.  I tricked myself into believing that I had the right to walk into a world where I had little experience other than a stint on a TV show making a few batches of ribbon flowers, and authoritatively convince them to care about my desire to define craft today!  I am totally crazy.

I equate what I did to what is referred to in sales as cold calling, only I had the clueless chutzpah to do it in person and suffer the rejection face to face.  I distinctly remember my first pitch to the unsuspecting victim.  Her booth of portraits painted in a 17th-century Northern style, but with a more quaint spin,  was located on a corner parcel on the capitol square.  I spotted her fumbling in the back of her exhibition space, clearly preoccupied with the stress of setting up for the day’s fair.  Like a pit bull in a china shop, I stuffed myself into her tiny booth and wagged my sloppy, over-eager tail all over the place.  After .3 seconds of tripping over every word, I was abruptly shooed out, tail between legs.  She would not even accept the offer of my sleek flyer.

It is rare that I feel terrified at the thought of speaking to people, but after what I immediately perceived as rejection I could no longer form a complete sentence.   Summoning up what little composure remained, I completed all four sides of the square, speaking to two more booth proprietors showing wares in ceramic and glass.  With a lousy performance in tow, I hightailed it out of the bustling crowd to my awaiting rental car.  As I pulled away from the crime scene in which I was both victim and persecutor, a thought crept into my mind.  I could not leave without giving it one more go.  I pulled into a loading zone, illuminated the flashers, and lept from the car in the direction of Anthology, a recently opened shop featuring handmade goods on State Street just off the capitol square.  Not set to open for another two hours, I grappled with the thought of waiting, leaving a note, or returning later.  After 10 minutes of vacillation in front of the dark storefont, I came to the conclusion that the best thing to do would be to leave my flyers at the door.  Unfortunately, there was no dropbox to leave them safely, which rather than thwarting my efforts encouraged me to improvise.  I scribbled a quick note, “For Anthology.  Please pass along.”  It took another 10 minutes of finagling with the gap between the door and the ground to securely wedge the bundle into place.  I’m quite sure I damaged a few in the process.  Sweaty with cheeks noticeably flushed, I caught a glimpse of my image in the store’s window, focusing just enough to realize that a few bystanders had probably been watching the entire time.  I bet they were amused at the sight of a seemingly put together young woman in a floral sundress troubleshooting a problem akin to fitting a square peg in a round hole.  What I was doing, one can guess, would never work.

The Short Interview has yet to be filled out, evidence that I need to get more crafty with my business proposition.  Let me recap what I see as my strengths and deficits as I look back on what transpired:

Strengths

  • Ability to enter into uncomfortable situations;
  • Perserverance in the face of noticeable setbacks;
  • Keeping to deadlines;
  • Willingness to look back at errors and improve;
  • PASSSION not guided solely for financial profit

Deficits

  • Not knowing enough about my customer;
  • Not knowing how to articulate my mission;
  • Not having a short pitch prepared;
  • Not Being sensitive to the situation (exhibitors were stressed setting up, perhaps fearing their own possible failures financially, artistically, etc.)

When I set out to get crafters, artisans and artists to answer questions that dealt largely about themselves, I did not think that I would be embarking on an uphill battle.  Who wouldn’t want the forum to speak candidly about his or her work and its merit in today’s world?!  What I recognize now is that many of us require advocates to help promote us and encourage us to promote ourselves.  It is apparent that in order to convince my audience of the benefits of my mission, I must have convinced myself first.  You cannot sell, unless you can sell it to yourself.  Business 101.

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From my vantage point, a dizzying gauntlet of art patrons and artists made me suddenly aware of how public my humiliation could be.

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A view of the capitol from the square.

Mini Magazine Holder, Big Problems

In March, nearly three months after I had begun my internship for the much-lauded daytime show hosted by the guru of all  things domestic, I decided that it was time to face into my fears and begin to make things with my own hands.  I was working in the  show’s Art Department as a stylist and crafter (although, I mostly kept to the style side, by my own design), so it was time to gird the loins and get crafting.  I would baby step into it I concluded, only selecting projects that had few processes and required even fewer materials.  The simplest craft I could find was to construct a mini magazine holder, using mat board and a utility knife.  I had several digest-sized cooking mags hanging around, so this exercise had a real utilitarian value to it.  I could wrap my mind around that.

Let me first begin by saying that I naively believed that this project would be a breeze.  I knew what mat board was (what a plus; I hardly know what any materials and tools associated with crafting are) and I had a utility knife from hubby’s tool set.  Phew!  After I picked up a rather costly scrap of mat board from the framing center of a craft store in Long Island, I found that I had a big issue on my  hand.  The online template, a rather brilliant design by the Art Dept.’s director, intended to make the construction of the holder a no-brainer, was impossible to format for printing!  The directions said to “print at 200 percent” and tape the multiple pieces of letter paper together.  What the directions didn’t say is that you need to be a genius to figure out how to get the template to blow up seamlessly, that all the pieces match each other without losing any information.  Initially, I immediately dove to the conclusion that I was not cut out for this crafting stuff, and that some stay-at-home mom (agreed, loaded topic) in Frumpton Township, PA was at this moment effortlessly printing this out. Suddenly, all I could hear was that woman’s fancy, new Canon buzzing with activity, the look of satisfaction glued to her face, while my printer groaned, then flat lined.  Totally deflated.

I unwillingly admitted this defeat to my computer engineer husband in hopes that he’d pick up where I left off — at the beginning.  Thankfully enough, the next evening I heard him hard at work on the mysterious case of the non-printable, “printable” template.  Four hours, 16 wasted sheets of paper, and an empty ink cartridge later, I finally had a template to work with!  So you see, it wasn’t as easy as the directions had claimed!  I was not inept!!  This small victory, however, did not overshadow the looming reality that crafting seems to be a lot about trial and error, a very significant burden to those of us who are time and cash strapped.

Why in June, several months after my inital foray into the craft world, am I rehashing this event?  I think it was the moment when I, a not-too-crafty person, first tapped into the complexity and depth of the subject of craft and craft making.  Honestly, I just couldn’t fathom how this well-regarded company with dozens of talented craft experts in its employ would, with such extreme confidence, advertise at-home crafting as simple, cost-effective, and useful in our everyday lives!  Okay okayyyy, perhaps it behooves them to portray crafting as accessible to boost revenue of the company’s extensive product line of craft supplies at two of America’s big box retailers.  But still, I challenge that notion.

Surely, I must not be the only one who secretly longs to become a convert to craft, but doubts its real-world merit and her own capabilities? Sleuthing the net, I could find no support group for the clueless crafters, only clubs dedicated to the already devout.

Here’s my “club” to the those of us who want to learn how to craft with conviction, and how to put it to work within the context of our personal journeys.

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Hours in, formatting becomes a nightmare

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A rather smart-looking mag holder even with its mismatched edges.  I like the burgundy mat board, which I opted for instead of the white the basic white that was shown.  The white piping motif was a great accident; I never thought  that bending mat board would expose its white interior.

Magazine Holder How-To

  1. Download the template from our website and print at 200 percent. Print on multiple pieces of letter paper and tape together, if necessary.
  2. Temporarily secure template to mat board, using double-sided tape.
  3. Using a mat knife, cut through the solid lines of the template.
  4. Score on dotted lines with the mat knife by gently and carefully cutting halfway through board. (Tip: You may want to practice scoring on a piece of scrap mat board first.)
  5. Fold board at score lines, and form into the box shape. Glue the long, thin tab to the inside of the box with craft glue, squaring the box. Hold in place with a binder clip until dry.
  6. Fold all but the largest flap in to form the bottom. Spread craft glue on the bottom of the folded flaps, and fold the largest flap in to meet them, squaring the box as you do so. Place magazines or other weight inside the holder to keep in place until dry.